Frances Macalinao Brendon

Meet the Design Visionary from Atlassian, Amazon, Hulu,
and Alaska Airlines

Two decades of creating successful, cross-platform products and optimizing user engagement for high profile brands to groundbreaking startups


"I am a relentlessly customer-focused, research-driven design leader with a passion for creating digital ecosystems that balance user goals, business objectives and innovation."

Confluence Company Hub

Atlassian

Company Hub

With Company Hub, teams build a one-stop shop for their teams to get important updates, find authoritative resources they can trust, and know everything their company needs them to know.

  • Client: Confluence
  • Role: Product Design Manager
  • Responsibilities: Product design and UX writer management, concept sparring and feedback collection, stakeholder and leadership review, partnership with Marketing

Digital Asset Management

Twitch

Digital Asset Management

Recognizing that streamers who have custom branded channels earn 3X more revenue, Twitch sought to simplify its asset management experience.

  • Clients: Twitch
  • Role: Design Team Manager, Research Lead
  • Responsibilities: Project planning and resourcing, design team management, UX research training and moderation, partnership with Marketing

Private Label Store

Twitch and Amazon
Private Label Store

Private Label Store

Consistently selling out of merchandise at TwitchCon every year, Twitch had an opportunity for an additional, constant revenue stream by launching its own e-commerce store on Twitch and on Amazon.

  • Clients: Twitch and Amazon
  • Role: Creative Director in collaboration with external agency designers and Twitch Merchandise Design team
  • Responsibilities: Creative direction of website on Twitch and on Amazon, including photography, and merchandise design stakeholder

Hulu Family

Hulu

Hulu Family

Working with design agency HUGE, Hulu explored new concepts for a kids' TV experience, focused on delivering family friendly, tailored content with the use of parental controls and role-specific accounts.

  • Client: Hulu
  • Role: Creative Director
  • Responsibilities: Primary stakeholder with frequent check-ins for feedback, creative direction, and product UX guidance.

Alaska App for Apple Watch

Alaska Airlines
Alaska App for Apple Watch

Alaska App for Apple Watch

With the release of the Apple Watch, Alaska Airlines was given the opportunity to create a native app to be launched in conjunction.

  • Client: Alaska Airlines
  • Role: Product Design Lead
  • Responsibilities: Leadership of wholistic design from feature planning, user testing and research, to UX wireframing, rapid prototyping, UI design and production; direct collaboration with product management and development

Alaska Flight Attendant App

Alaska Airlines

Alaska Flight Attendant App

To empower its entire fleet of flight attendants with modern technology, Alaska Airlines issued an iPhone 6 Plus to every flight attendant and built for them a custom, native app from the ground up. The app's features include tools for scheduling, flight management and providing services to passengers.

  • Client: Alaska Airlines
  • Role: UX Lead
  • Responsibilities: UX wireframing, interactive prototype development, user research and usability testing

Alaska Kiosk Touchscreen Rebrand

Alaska Airlines
Alaska Kiosk Touchscreen Rebrand

Alaska Kiosk Touchscreen Rebrand

Alaska Airlines was undergoing a massive rebranding effort and needed to update all of their airport kiosks worldwide.

  • Client: Alaska Airlines
  • Role: Lead UI Designer
  • Responsibilities: Leadership of kiosk touchscreen UI design and production

Flight Card Redesign for Android

Alaska Airlines
Flight Card Redesign for Android

Flight Card Redesign for Android

Alaska's Android app needed to be updated and redesigned to reflect a more modern, native Android experience. One of the most challenging screens to redesign was the flight card which displayed important flight and passenger information, and acted as a central location for managing one's flight reservation.

  • Client: Alaska Airlines
  • Role: UX Designer
  • Responsibilities: UX research and wireframing

ShareBuilder Rebrand

Capital One, ShareBuilder Division
ShareBuilder Rebrand

ShareBuilder Rebrand

ShareBuilder had been acquired by Capital One and was tasked to redesign their entire web and mobile presence to mimic the brand of Capital One.

  • Client: Capital One, ShareBuilder Division
  • Role: Lead Web Designer
  • Responsibilities: Leadership of web UI design, production management, collaboration with mobile and tablet designs

Checklist, bitch

Mobile App
Checklist, bitch

Checklist, bitch

The purpose of this project was to design a simple checklist application that is compatible with the latest iOS7 look and feel.

  • Client: Freelance Developer
  • Role: Mobile App Designer
  • Responsibilities: Brand design, iOS7 app research and testing, UX wireframing, UI design and production, icon creation

ActivProgress Themes

Promethean
ActivProgress Themes

ActivProgress Themes

Promethean provides interactive learning technology to educators and their students all around the world. The company's online social network and classroom management system, called ActivProgress, offered custom experiences and themes for its different users whom included teachers, students and parents.

  • Client: Promethean
  • Role: Senior UI Designer
  • Responsibilities: Web application UI and UX direction from strategy to product release, wireframing, design and production, front-end development, usability testing collaboration

Mobile App Tracking Software

TUNE
Mobile App Tracking Software

Mobile App Tracking Software

Mobile App Tracking is a marketing performance and attribution analytics software that connects customers with advertisers and publishers, and provides reporting and campaign management tools for mobile applications.

  • Client: TUNE (Formerly HasOffers)
  • Role: UI / UX Lead
  • Responsibilities: Competitive research, UX wireframing, UI design, direct collaboration with product management and development

Majestic Website Redesign

Majestic Inn & Spa
Majestic Website Redesign

Majestic Website Redesign

After having its building undergo fresh renovations, the Majestic Inn & Spa decided to redesign its website to match.

  • Client: Majestic Inn & Spa
  • Role: Web Designer
  • Responsibilities: UI design and production, advertising design

Declara Tablet App

Pierson Labs
Declara Tablet App

Declara Tablet App

Currently in development, Pierson Labs' Declara application leverages analytic technologies and educational gamification to provide a cloud-based, social classroom management system for teachers, while instantly delivering curriculum and customized learning direction to students.

  • Client: Pierson Labs
  • Role: UX Lead
  • Responsibilities: Creative specifications documentation, UX wireframing

Pierson Labs and Declara Sites

Pierson Labs
Pierson Labs and Declara Sites

Pierson Labs and Declara Sites

Pierson Labs is a new start-up in the educational technology industry. With the introduction of its social learning platform, called Declara, Pierson Labs needed to redesign its company website and create a teaser microsite for the new product.

  • Client: Pierson Labs
  • Role: UI/UX Lead
  • Responsibilities: Brand strategy, UX wireframing, UI design and production, infographics, video graphics