Projects
Member Intel
PushPress
Member Intel
As PushPress began to explore opportunities to integrate AI capabilities into its products, I initiated a design-directed, concept feature to build the team's fluency in AI UX. The work produced a decision framework, design principles, and a component library for AI across products. The feature itself resonated enough with executive leadership to land on the actual roadmap, ship publicly, and get presented to the portfolio companies of our parent investor, Altos Ventures.
- Client: PushPress
- Role: Senior Design Manager
- Responsibilities: Conceived and led the design team through a speculative AI concept project, defined the AI UX decision framework, design principles, and component library, and presented the work to R&D leadership, the executive suite, and investor Altos Ventures
Product Health Score
PushPress
Product Health Score
The Product Health Score replaced PushPress's traditionally reactive approach to roadmap prioritization with a more data-driven method. The tool gave R&D a live, holistic view of where products were failing, why, and where to focus for the biggest impact, while giving Design a baseline to measure its own impact against.
- Client: PushPress
- Role: Senior Design Manager
- Responsibilities: Designed the JTBD-based scoring framework, partnered with UX research, CX, and data teams to source inputs, built a fully functioning prototype using AI-assisted development, and presented it to C-suite, Head of Product, and CX leadership to build buy-in for data-driven roadmap planning
Confluence Company Hub
Atlassian
Company Hub
With Company Hub, teams build a one-stop shop for their teams to get important updates, find authoritative resources they can trust, and know everything their company needs them to know.
- Client: Confluence
- Role: Product Design Manager
- Responsibilities: Product design and UX writer management, concept sparring and feedback collection, stakeholder and leadership review, partnership with Marketing
Digital Asset Management
Twitch
Digital Asset Management
Recognizing that streamers who have custom branded channels earn 3X more revenue, Twitch sought to simplify its asset management experience.
- Clients: Twitch
- Role: Design Team Manager, Research Lead
- Responsibilities: Project planning and resourcing, design team management, UX research training and moderation, partnership with Marketing
Private Label Store
Twitch and Amazon
Private Label Store
Consistently selling out of merchandise at TwitchCon every year, Twitch had an opportunity for an additional, constant revenue stream by launching its own e-commerce store on Twitch and on Amazon.
- Clients: Twitch and Amazon
- Role: Creative Director in collaboration with external agency designers and Twitch Merchandise Design team
- Responsibilities: Creative direction of website on Twitch and on Amazon, including photography, and merchandise design stakeholder
Hulu Family
Hulu
Hulu Family
Working with design agency HUGE, Hulu explored new concepts for a kids' TV experience, focused on delivering family friendly, tailored content with the use of parental controls and role-specific accounts.
- Client: Hulu
- Role: Creative Director
- Responsibilities: Primary stakeholder with frequent check-ins for feedback, creative direction, and product UX guidance.
Alaska App for Apple Watch
Alaska Airlines
Alaska App for Apple Watch
With the release of the Apple Watch, Alaska Airlines was given the opportunity to create a native app to be launched in conjunction.
- Client: Alaska Airlines
- Role: Product Design Lead
- Responsibilities: Leadership of wholistic design from feature planning, user testing and research, to UX wireframing, rapid prototyping, UI design and production; direct collaboration with product management and development
Alaska Flight Attendant App
Alaska Airlines
Alaska Flight Attendant App
To empower its entire fleet of flight attendants with modern technology, Alaska Airlines issued an iPhone 6 Plus to every flight attendant and built for them a custom, native app from the ground up. The app's features include tools for scheduling, flight management and providing services to passengers.
- Client: Alaska Airlines
- Role: UX Lead
- Responsibilities: UX wireframing, interactive prototype development, user research and usability testing
Alaska Kiosk Touchscreen Rebrand
Alaska Airlines
Alaska Kiosk Touchscreen Rebrand
Alaska Airlines was undergoing a massive rebranding effort and needed to update all of their airport kiosks worldwide.
- Client: Alaska Airlines
- Role: Lead UI Designer
- Responsibilities: Leadership of kiosk touchscreen UI design and production
Flight Card Redesign for Android
Alaska Airlines
Flight Card Redesign for Android
Alaska's Android app needed to be updated and redesigned to reflect a more modern, native Android experience. One of the most challenging screens to redesign was the flight card which displayed important flight and passenger information, and acted as a central location for managing one's flight reservation.
- Client: Alaska Airlines
- Role: UX Designer
- Responsibilities: UX research and wireframing
ShareBuilder Rebrand
Capital One, ShareBuilder Division
ShareBuilder Rebrand
ShareBuilder had been acquired by Capital One and was tasked to redesign their entire web and mobile presence to mimic the brand of Capital One.
- Client: Capital One, ShareBuilder Division
- Role: Lead Web Designer
- Responsibilities: Leadership of web UI design, production management, collaboration with mobile and tablet designs
Checklist, bitch
Mobile App
Checklist, bitch
The purpose of this project was to design a simple checklist application that is compatible with the latest iOS7 look and feel.
- Client: Freelance Developer
- Role: Mobile App Designer
- Responsibilities: Brand design, iOS7 app research and testing, UX wireframing, UI design and production, icon creation
ActivProgress Themes
Promethean
ActivProgress Themes
Promethean provides interactive learning technology to educators and their students all around the world. The company's online social network and classroom management system, called ActivProgress, offered custom experiences and themes for its different users whom included teachers, students and parents.
- Client: Promethean
- Role: Senior UI Designer
- Responsibilities: Web application UI and UX direction from strategy to product release, wireframing, design and production, front-end development, usability testing collaboration
Mobile App Tracking Software
TUNE
Mobile App Tracking Software
Mobile App Tracking is a marketing performance and attribution analytics software that connects customers with advertisers and publishers, and provides reporting and campaign management tools for mobile applications.
- Client: TUNE (Formerly HasOffers)
- Role: UI / UX Lead
- Responsibilities: Competitive research, UX wireframing, UI design, direct collaboration with product management and development
Majestic Website Redesign
Majestic Inn & Spa
Majestic Website Redesign
After having its building undergo fresh renovations, the Majestic Inn & Spa decided to redesign its website to match.
- Client: Majestic Inn & Spa
- Role: Web Designer
- Responsibilities: UI design and production, advertising design
Declara Tablet App
Pierson Labs
Declara Tablet App
Currently in development, Pierson Labs' Declara application leverages analytic technologies and educational gamification to provide a cloud-based, social classroom management system for teachers, while instantly delivering curriculum and customized learning direction to students.
- Client: Pierson Labs
- Role: UX Lead
- Responsibilities: Creative specifications documentation, UX wireframing
Pierson Labs and Declara Sites
Pierson Labs
Pierson Labs and Declara Sites
Pierson Labs is a new start-up in the educational technology industry. With the introduction of its social learning platform, called Declara, Pierson Labs needed to redesign its company website and create a teaser microsite for the new product.
- Client: Pierson Labs
- Role: UI/UX Lead
- Responsibilities: Brand strategy, UX wireframing, UI design and production, infographics, video graphics
Testimonials
Frances has a way of making people feel like they're part of the team, even when they aren't on the team. She never treated Design like its own island. She made a point to pull in people across the company, especially those of us outside the product org.
She's also an exceptional design leader. She built an incredible Design team, drove our design systems forward, helped shape our AI product work, and constantly looked for ways to make Design more effective as the company scaled.
On top of all that, she's just someone people want to work with. She cares deeply about her team, sets a high bar, and isn't afraid to challenge people when it makes the work better. I'd work with Frances again in a heartbeat.
Brian Edgmon
Founding Product Marketer, PushPress
She has a knack for turning ambiguous problems into well-defined, actionable direction that kept our cross-functional teams aligned and moving fast.
What really set Frances apart was her insistence on grounding decisions in research and data. She never let the team settle for assumptions when a real answer was available, and that rigor consistently led to stronger outcomes.
Frances brought a rare authenticity and candor to her work. She gave honest feedback and said what needed to be said, always in a way that built trust.
Lorena Huang Liu
Sr. Product Manager, PushPress
Frances is great at looking for creative outlets for others to use their unique skills and experience. She was instrumental in identifying special stretch goals for me and helping me meet those goals.
She takes great care in getting to know her reports and understanding their strengths and weaknesses, and then turning that understanding into productive action. She is highly empathic and easy to connect with.
Hannah Sanderson Buchner
Sr. Content Designer, Atlassian
Frances is a great mentor, creating an environment that fosters growth by equipping those around her with the resources and encouragement needed to develop their skills and confidence.
She leads with transparency and empowers others to advocate for themselves and celebrate their achievements.
Cindy Sheng
Product Designer, Atlassian
Out of the managers I've had, Frances is among the most intellectually thoughtful and empathetic leaders.
She does a wonderful job balancing the needs of her team through aiding in career growth and guiding with empathy through tough ambiguity, especially within the privacy and health space, which is no easy feat. She has expertise in navigating the vast land of stakeholders, User research and the design process.
She has a strong will and visions that sets her team up for success. Wherever Frances lands, she is a force to be reckon with.
Ako Asamoah
Sr. Product Designer, Twitch